A domino is a small, rectangular piece of wood or plastic marked with an arrangement of spots on one side and blank on the other. It is traditionally twice as long as it is wide. The number of spots, referred to as “pips,” determines the value of a domino. A domino with more pips is considered to be higher in rank than a domino with fewer pips. Dominoes are normally stacked end to end in long lines. When the first domino in a line is tipped over, it initiates an action that causes each and every remaining domino in the row to tip over. The result can be a complex pattern that is visually appealing. Dominoes have also been used to play games of skill.
In a positional game, players alternately place a domino on the table positioning it so that the adjacent sides match up and form a specific total, such as five to five or seven to seven. The player with the highest value for their domino, or the person who has the most pips on the winning end of the chain, wins the game.
The principle of the domino effect is a powerful metaphor for many different things in life, from business to relationships. For example, in business, the act of one employee causing an issue to affect a group of people can cause negative effects that ripple through an entire organization. A company that fails to listen to its customers can face the threat of losing market share and potentially failing.
For Domino’s, the key to success has always been to champion its customers. In fact, that’s been one of the company’s core values for years. When Domino’s founder, David Brandon, was removed from his CEO position, incoming CEO Dominic Doyle kept that value in place and incorporated it into the company culture.
Domino’s has a strong commitment to innovation as well. The company has a dedicated team of engineers who work on technology to help Domino’s deliver the best experience possible for its customers. The technology has helped the company develop and implement new initiatives that are focused on enhancing customer experience in ways never before thought possible.
As Domino’s continues to innovate, it is a perfect example of the domino effect in action. One small change can have a huge impact on an industry and even change the way an entire generation of consumers will use a product or service.
Lily Hevesh is a domino artist who creates mind-blowing domino setups that have been featured in movies, TV shows, and events like Katy Perry’s album launch. She makes a process of testing each section of her installations and experimenting with different layouts before she starts putting it all together. Each installation can take days to complete. Hevesh says that creating her art is much like engineering a building. She creates blueprints for her designs, including arrows that show the way she wants them to fall.